The art of being hospitable

About Us

With a Swiss hospitality approach at its core, HBL Hospitableness has been an expert in the field of qualitative service experience research. We are expert and passionate individuals trained to deliver quality service expertise and actionable insights to enhance the guest service experience. The nature of our service experience experts allows them to provide you with objective and real-life feedback, reaching a high level of critical assessment.

1. Our Mission

Research shows that hospitableness is a crucial element in constructing memorable experiences. Hospitableness is recognised as the trait of being hospitable and providing genuine care for others. In the service industry, the realm of hospitableness influences customer satisfaction and creates a significant competitive advantage. With the advancement of technology and customer experience trends, service delivery design is crucial to creating a sense-making experience for your guests.

Our mission is to be the distinguished qualitative service experience research for businesses who want to leverage their services.

2. Our Vision

To inspire the service industry to constantly deliver a sense-making driven experience reflecting the quality of being genuinely hospitable.

3. Our Values

  • Commitment to the service industry – We are committed to sharing experiences to enhance service offerings.
  • Integrity – Strong ethics is a priority in the experience and sharing of the results.
  • Diversity – We believe in the power of diversity to share authentic experiences and results.

About Us

How we do it?

  • We possess a strong service philosophy and focus on the service offerings, evaluating the experience based on real-life contexts. We assist the service industry in providing a memorable and worth-sharing experience.
  • We will experience different services provided at your property and will develop a detailed qualitative service experience report. The service experience may include individual outlet service experiences such as restaurant experience, or spa experience, or it can be a combination of service experiences at your property.
  • Our service experts’ portfolios range from individual guests, business guests, families or solo travellers; These combinations of expert profiles provide the businesses with the opportunity to be assessed from different lenses, providing a sophisticated and innovative analysis in comparison to a traditional mystery guest visit.
  • While the property’s infrastructure may influence the experience, this report will focus on the quality and excellence of the service delivery. We will evaluate the service standards that were supplied in accordance with the degree of service that was promoted or expected. Through all the experience touchpoints, our service experts will practise a critical eye on the service experience, assessing their performance and reporting the experience directly to the businesses.
  • The service experience report will highlight positive and negative aspects of the service experience that have the potential to damage or enhance the customers’ experience. It will also offer a range of qualitative and professional comments and recommendations.
  • With the hospitableness trait in mind, we will recognise exceptional service momentums and hospitable individuals capable of transforming an experience in the service industry.

We work closely with the luxury hospitality, tourism and service industry to leverage the art of being genuine hospitable.